Friday, March 20, 2009

Photoshop Experiment #2



First I imported and cropped a picture of Jessica Alba’s face. I then created another background layer in front of the face. I blurred the lines between the real face and the imported one. I then cut out hearts on the fence and turned them yellow with paint bucket. I then used clone stamp and got rid of the window on the house in the background. Then I adjusted the hue, saturation, and lightness of both the background photo and the face to make the skin look purple.

Photoshop experiment #1



For this picture, I first changed the color of the water to an aqua instead of blue. I created a layer over the picture, and highlighted the water with the selection tool, and then used paint bucket to make it lime green. I then faded the opacity of the layer to about 18%. Next I created another layer and imported a picture of a parasailer. I cut around the picture and deleted it then I zoomed in and used the eraser to get as close as possible. I then created another layer and imported the picture of the seagulls. I cut around them and placed them on the rocks. I made a text box and typed in “Mexico” so it looks like it’s part of the parachute/sail thing. I also used the clone stamp to clone the rocks and made the rocks come out further in some areas. I also left some green color on the rocks to make it look mossy!

Tuesday, March 17, 2009

Wednesday, March 4, 2009

TIffany & Co. Part 2

The next part of our PR campaign to promote Tiffany & Co. is a client portfolio. This portfolio would be sent out to households that bring in $250,000 or more per year. This is about 2% of the U.S. population, and is the clientele that Tiffany wants to target with this campaign. For many years Tiffany & Co. has built up their name with top-quality products and a diamond that no one has been able to match in beauty. Although Tiffany is a luxury product company, we want to tell customers why they still need to be shopping at Tiffany's, even with these economic hardships. We created an example of this client portfolio which looks like a Tiffany box, and when unfolded, it holds inserts and information for each customer. It was inspired by diamond rings and wedding invitations, so the portfolio resembles a large wedding invitation. Inside there are inserts including: a brief history of the company, the promoted "Tiffany Teardrop" necklace with a description of what it benefits, what it represents, and what it's made of. The portfolio also includes a description of what a tiffany diamond is, and why it is above all other diamonds, and common questions and answers customers might have.
These portfolios are expected to retain customer loyalty and promote the Tiffany difference and Tiffany customer service.