Tiffany & Co. Part 1

I just finished a project for my Intro to PR class. It was a crisis management, group project and we were instructed to plan a PR campaign for a company that has been recently affected by a crisis. The company my group chose was Tiffany & Co. We planned our PR campaign around the economy crisis lowing their sales and the crisis of counterfeit products being sold over ebay. Our campaign included a celebrity/promotional event called "Breakfast At Tiffany's". This is a brunch for specially invited celebrity guests. It will be a red carpet event with press invited from all over the country. The event will take place in New York City. At the event, there will be Tiffany's finest in jewelry items on display for purchase. It will also be the premiere revealing of a new Tiffany necklace named the "Tiffany Teardrop". The necklace, in the shape of a teardrop, represents the world united in stopping the use of "blood diamonds". This necklace will be available for purchase at the brunch event and a portion of the proceeds will go to families that have been affected by the mining of blood diamonds. After the event the necklace will be available online for the general public. This is the first part of our PR campaign for Tiffany & Co. Next week I will tell more.

Facebook Article

One of the readings for my class this week is about facebook, and how it's changing relationships between people. You can know so much about a person through facebook friends, but not have that personal relationship. I agree, facebook does take the intimacy away from friendships in the real world, and it creates a whole other "online" world for people to live in. I'm a myspace person, but it was more because I could create a personalized, colorful profile for myself with lots of things that show off my personality and who I am. But not necessarily intimate facts. Facebook and Myspace are a great way to keep in touch with high school friends, or people you meet on a trip,and probably won't see again. The news feed about everyone's life on facebook is a bit excessive in my mind, but if those are things people thrive on, go for it. The article is correct, in that there is a barrier between parents and children on Facebook, but Facebook has become a whole different social group. It's similar to friends and family social groups. People act differently depending on which social group they're with, and it's difficult to mix any two. Facebook is just another group, and it's hard to share the person you are on there with many parents in the world. Just my thoughts.

"A mother and her daughter face up to Facebook--csmonitor.com"

My Resume

Click on the following link to view my resume.
Kari's Resume

Event planning

I'm planning an event! Kinda. I'm trying to bring a speaker to USU next fall, which is sort of planning an event. I want to go in to some kind of event planning, mostly wedding planning, after I graduate, so this is exciting for me. I won't say what it is just yet because it's not for sure yet, I have to find funding first. But I'll update as the process continues and eventually reveal who and what. I'm coordinating with my organization, Alpha Chi Omega, as well as Student Arts & Lectures, Red Zone, and some others to market the event and raise participation. I'm hoping for 300 people! We'll see though. The process has just started, but it is fun. I am applying for a grant in order to fund the event, and am coordinating with the right people to look for other means of funding in case the grant doesn't come through. I'll be scheduling a location (probably the TSC), deciding on a time and date, coordinating marketing and advertising around the campus and community, and making sure everything runs smoothly and we get a good turnout. It will be an educational experience, not only because the speaker has a lot to offer, but learning the ropes of planning will be a learning experience as well. We'll see how it goes, but I'm excited!