TIffany & Co. Part 2

The next part of our PR campaign to promote Tiffany & Co. is a client portfolio. This portfolio would be sent out to households that bring in $250,000 or more per year. This is about 2% of the U.S. population, and is the clientele that Tiffany wants to target with this campaign. For many years Tiffany & Co. has built up their name with top-quality products and a diamond that no one has been able to match in beauty. Although Tiffany is a luxury product company, we want to tell customers why they still need to be shopping at Tiffany's, even with these economic hardships. We created an example of this client portfolio which looks like a Tiffany box, and when unfolded, it holds inserts and information for each customer. It was inspired by diamond rings and wedding invitations, so the portfolio resembles a large wedding invitation. Inside there are inserts including: a brief history of the company, the promoted "Tiffany Teardrop" necklace with a description of what it benefits, what it represents, and what it's made of. The portfolio also includes a description of what a tiffany diamond is, and why it is above all other diamonds, and common questions and answers customers might have.
These portfolios are expected to retain customer loyalty and promote the Tiffany difference and Tiffany customer service.