FOR IMMEDIATE RELEASE
Larry Smithing
Burger Planet
Phone: (435) 555-9111
Fax: (435)555-9222
Larry.smithing@bplanet.com
www.burgerplanet.org
THE PLANET OF BURGERS TAKES A HEALTHY STEP
GARY, IND.—The quick-service restaurant Burger Planet has recently developed a new focus on healthy options for their menu. They are taking a step toward good health with the help of their new spokesperson Jayne Peterson. Jayne has devoted her career to helping women make healthy choices and becoming proactive with their physical condition. Now, she wants to show people how Burger Planet is still quick, reliable, and provides more options for your taste.
Burger Planet has been successful in the burger and fry industry for 75 years. They are committed to providing delicious food and convenient service to the population. Their move to provide healthy choices for customers comes from the demand for variety and differing preferences. “Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” said James E. Muellenbach III, Burger Planet’s CEO.
Jayne Peterson plays an important role in Burger Planet’s new health campaign. Peterson has helped women all around the country lose weight and make healthy choices for themselves. Her most prominent success story is Opal Whitcomb’s. After plenty of diet schemes, Opal Whitcomb hired Peterson to help her lose weight. She lost 75 pounds, and kept it off! Jayne Petersen will work with Burger Planet chefs to make sure that new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree.
Burger planet currently serves over 52 billion customers through its 8,921 locations. While Burger Planet is headquartered in Gary, Ind., its locations exist in every state and 17 countries. Since it was founded in 1934, it has grown to become the leader in the fast food industry, employing almost 50,000 people.
Kari Selin
k.a.selin@aggiemail.usu.edu
Tuesday, September 29, 2009
Press Release 3: Cause Promotion (Final)
FOR RELEASE
Cache Valley Area Investors Association
Founder: Preston Parker
Cache County Chamber of Commerce
160 N. Main St.
CACHE VALLEY CITIZENS LEARN TO CONTROL FINANCES
LOGAN, UTAH—The Cache Valley Area Investors Association teaches individuals to become financially independent and economically content. The Association was founded by Preston Parker who now serves as the president. Parker says in response to reasons for founding the association “I want people to be happy.” There’s way too much opportunity in America for people not to be happy with their finances and their jobs.
The organization was started to give people money advice. It is a way to give individuals more formal education on topics like their finances, investing, and money management. People need to learn how to be financially independent because it can be a rough life when you struggle with money. CVAIA teaches people to lower their expenses and increase passive income in order to become financially independent. Currently, CVAIA brings in speakers to teach different strategies or motivators. They also use books to educate the group about financial independence and wealth. Parker says the top three things a person can invest in are: 1) one’s assets, 2) one’s time, and 3) one’s experience.
Meetings are open to the public and membership is available to anyone who wishes to attend meetings. There are currently eight active members of the association. The group meets every other Thursday at 7pm in the Cache County Chamber of Commerce building in Logan, Utah. (Address Above) The next meeting will be held October 1, with guest speaker Mark Lunt discussing an important topic. The following meeting will host Justin Hamilton, a local business owner, on Oct. 29.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Kari Selin
801-557-3948
k.a.selin@aggiemail.usu.edu
Cache Valley Area Investors Association
Founder: Preston Parker
Cache County Chamber of Commerce
160 N. Main St.
CACHE VALLEY CITIZENS LEARN TO CONTROL FINANCES
LOGAN, UTAH—The Cache Valley Area Investors Association teaches individuals to become financially independent and economically content. The Association was founded by Preston Parker who now serves as the president. Parker says in response to reasons for founding the association “I want people to be happy.” There’s way too much opportunity in America for people not to be happy with their finances and their jobs.
The organization was started to give people money advice. It is a way to give individuals more formal education on topics like their finances, investing, and money management. People need to learn how to be financially independent because it can be a rough life when you struggle with money. CVAIA teaches people to lower their expenses and increase passive income in order to become financially independent. Currently, CVAIA brings in speakers to teach different strategies or motivators. They also use books to educate the group about financial independence and wealth. Parker says the top three things a person can invest in are: 1) one’s assets, 2) one’s time, and 3) one’s experience.
Meetings are open to the public and membership is available to anyone who wishes to attend meetings. There are currently eight active members of the association. The group meets every other Thursday at 7pm in the Cache County Chamber of Commerce building in Logan, Utah. (Address Above) The next meeting will be held October 1, with guest speaker Mark Lunt discussing an important topic. The following meeting will host Justin Hamilton, a local business owner, on Oct. 29.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Kari Selin
801-557-3948
k.a.selin@aggiemail.usu.edu
Thursday, September 24, 2009
Press Release 3: Cause Promotion (Draft)
FOR RELEASE
Cache Valley Area Investors Association
Founder: Preston Parker
Cache County Chamber of Commerce
160 N. Main St.
LOGAN, UTAH—The Cache Valley Area Investors Association teaches individuals to become financially independent and economically content. The Association was founded by Preston Parker who now serves as the President. Parker says in response to reasons for founding the association: “I want people to be happy.” “There’s way too much opportunity in America for people not to be happy [with their finances and their jobs.]”
Meetings are open to the public and membership is available to anyone who wishes to attend meetings. There are currently eight active members of the association. The group meets every other Thursday at 7pm in the Cache County Chamber of Commerce building in Logan, Utah. (Address Above) The next meeting will be held October 1, 2009 with guest speaker Mark Lunt discussing an important topic.
Kari Selin
801-557-3948
k.a.selin@aggiemail.usu.edu
Cache Valley Area Investors Association
Founder: Preston Parker
Cache County Chamber of Commerce
160 N. Main St.
LOGAN, UTAH—The Cache Valley Area Investors Association teaches individuals to become financially independent and economically content. The Association was founded by Preston Parker who now serves as the President. Parker says in response to reasons for founding the association: “I want people to be happy.” “There’s way too much opportunity in America for people not to be happy [with their finances and their jobs.]”
Meetings are open to the public and membership is available to anyone who wishes to attend meetings. There are currently eight active members of the association. The group meets every other Thursday at 7pm in the Cache County Chamber of Commerce building in Logan, Utah. (Address Above) The next meeting will be held October 1, 2009 with guest speaker Mark Lunt discussing an important topic.
Kari Selin
801-557-3948
k.a.selin@aggiemail.usu.edu
Tuesday, September 15, 2009
Press Release 1 (Final)
Press Release 1: Announcement
________________________________________
FOR IMMEDIATE RELEASE
Social Media Club of Cache Valley (SMCCV)
President: Preston Parker
661-772-7537
851 N. Main St.
Logan, Utah 84321
SOCIAL MEDIA CLUB NEW TO CACHE VALLEY
LOGAN, UTAH—The Social Media Club of Cache Valley was recently founded in July 2009. The President, Preston Parker, a professor at Utah State University, started the group in order to expand social media use and knowledge in the Cache Valley area. The group aims to educate individuals about social media, to help those who want to use social media, and to “become the voice of social media technology.”
The Social Media Club is a national organization based out of San Francisco. It began three years ago as a global organization. Each chapter now exists with its own organizers in different cities across the U.S. and the globe. There is even a chapter in Nigeria, Africa.
For those interested, the Social Media Club of Cache Valley meets on the second Thursday of every month at 6:30 p.m. The location for meetings changes every month, but the current information can be found on their webpage. Anyone is welcome to come and participate, to join, or contribute to the conversations and listen to the unique speakers. For more information visit the website at www.smccv.net or visit their group page on Facebook.
Media Contact Info:
Kari Selin
801-557-3948
k.a.selin@aggiemail.usu.edu
________________________________________
FOR IMMEDIATE RELEASE
Social Media Club of Cache Valley (SMCCV)
President: Preston Parker
661-772-7537
851 N. Main St.
Logan, Utah 84321
SOCIAL MEDIA CLUB NEW TO CACHE VALLEY
LOGAN, UTAH—The Social Media Club of Cache Valley was recently founded in July 2009. The President, Preston Parker, a professor at Utah State University, started the group in order to expand social media use and knowledge in the Cache Valley area. The group aims to educate individuals about social media, to help those who want to use social media, and to “become the voice of social media technology.”
The Social Media Club is a national organization based out of San Francisco. It began three years ago as a global organization. Each chapter now exists with its own organizers in different cities across the U.S. and the globe. There is even a chapter in Nigeria, Africa.
For those interested, the Social Media Club of Cache Valley meets on the second Thursday of every month at 6:30 p.m. The location for meetings changes every month, but the current information can be found on their webpage. Anyone is welcome to come and participate, to join, or contribute to the conversations and listen to the unique speakers. For more information visit the website at www.smccv.net or visit their group page on Facebook.
Media Contact Info:
Kari Selin
801-557-3948
k.a.selin@aggiemail.usu.edu
Tuesday, September 8, 2009
Press Release 1: Announcement (Draft)
Press Release 1: Announcement
________________________________________
FOR IMMEDIATE RELEASE
Social Media Club of Cache Valley (CMCCV)
President: Preston Parker
661-772-7537
LOGAN, UTAH, Social Media Club of Cache Valley has been newly founded in July 2009. The President, Preston Parker, a professor at Utah State University, started the group in order to expand social media use and knowledge in the Cache Valley area. The group aims to educate people about social media, to help those who want to use social media, and to “become the voice of social media technology.”
The Social Media Club is a national organization based out of San Francisco, California. It began three years ago as a global organization. Each chapter exists with its own organizers in different cities across the U.S.
For those interested the Social Media Club of Cache Valley meets on the second Thursday of every month at 6:30PM, the location changes every month. Anyone is welcome to come and participate, to join, or contribute to the conversations and listen to the unique speakers. For more information visit the website at www.smccv.net or visit their group page on Facebook.
Media Contact Info:
Kari Selin
801-557-3948
k.a.selin@aggiemail.usu.edu
________________________________________
FOR IMMEDIATE RELEASE
Social Media Club of Cache Valley (CMCCV)
President: Preston Parker
661-772-7537
LOGAN, UTAH, Social Media Club of Cache Valley has been newly founded in July 2009. The President, Preston Parker, a professor at Utah State University, started the group in order to expand social media use and knowledge in the Cache Valley area. The group aims to educate people about social media, to help those who want to use social media, and to “become the voice of social media technology.”
The Social Media Club is a national organization based out of San Francisco, California. It began three years ago as a global organization. Each chapter exists with its own organizers in different cities across the U.S.
For those interested the Social Media Club of Cache Valley meets on the second Thursday of every month at 6:30PM, the location changes every month. Anyone is welcome to come and participate, to join, or contribute to the conversations and listen to the unique speakers. For more information visit the website at www.smccv.net or visit their group page on Facebook.
Media Contact Info:
Kari Selin
801-557-3948
k.a.selin@aggiemail.usu.edu
Thursday, September 3, 2009
"United Breaks Guitars"
This song is rather catchy. The tune is memorable and the words are easily stuck in your head, not to mention it’s pretty funny. I think that really contributed to the popularity of this song. However, the most important aspect I see that really skyrocketed this hit song is how so many people can relate to this experience, or one similar to it. Many people have bad experiences with an airline or two, whether it be smashed property, lost luggage, seat problems, or arrival/departure lateness issues. Every problem usually results in negative feelings toward the airline, and when someone else shares their problems, it just builds upon their already disapproving views. This is an example of the significant effect social media can have on a person or company.
I think that people don’t understand the significant role of PR and social media. YouTube is just one example of how 1 million people can hear the complaint of one individual in a matter of 3 days. What companies need to be looking out for today, is that this can happen easily and to anyone. The traditional rule of thumb when it comes to customer satisfaction has always been for every person that has a negative experience they will tell ten people about it, and every person that has a positive experience will tell two people about it. “United Breaks Guitars” is a perfect example of how social media has changed that rule from ten people hearing a negative message to possibly millions upon millions. To compound this even further is the general tread of society to be more interested in the bad than then good. People are more likely to seek out negative video clips and news stories than positive ones. Social media makes all of this possible.
What really gets me is how once United realized that the media message traveling throughout the world in this video was really going to affect them; they decided they should do something for this man and his broken guitar. It shouldn’t take 1 video, a million viewers, and $180 million lost so make the appropriate people listen to one dissatisfied customer. They may serve thousands of people a day, but without the proper treatment of people, what does that matter. United Airlines could have bought over 50,000 guitars for the money they lost in stocks due to this video. This just goes to show that treating people poorly will come back and byte you in the butt, and cost you a lot of money!
Social media is the new media of 2009. Many people are discovering it, embracing it, and spreading it. This means a drastic change for companies, celebrities, and people all around the world. They may want to look into their company standards, their ethics, and their way of doing business because the world will know when something goes wrong, and it could very possibly blow up their face. Social media is the voice of the people and they doing something to make a difference.
Tuesday, September 1, 2009
2310
Dear Cousin Michelle,
Public Relations is a form of promoting a company, product, or program. It is similar to advertising in that the goal is to further recognition and draw in an audience or clients. It includes endeavors to insure the company’s public image is strong and growing. Public Relations involves a mixture of marketing, research, and problem solving. The goals of a PR campaign or the use of PR in any aspect of business relate closely to making some product or company more widely known and recognized. Public Relations specialists often deal with the mass media. This is through newspapers, magazines, television, etc.
One large part of PR deals with overcoming negative events or happenings associated with a company. It also helps when a dwindling company is trying to grow. For instance, when a large software company builds up the release of a new product and then the product has a default with it, a Public Relations specialist would come in to turn around the negative light surrounding the event. They would also deal with the media coverage in order to change the poor image of the company.
Public Relations is a form of promoting a company, product, or program. It is similar to advertising in that the goal is to further recognition and draw in an audience or clients. It includes endeavors to insure the company’s public image is strong and growing. Public Relations involves a mixture of marketing, research, and problem solving. The goals of a PR campaign or the use of PR in any aspect of business relate closely to making some product or company more widely known and recognized. Public Relations specialists often deal with the mass media. This is through newspapers, magazines, television, etc.
One large part of PR deals with overcoming negative events or happenings associated with a company. It also helps when a dwindling company is trying to grow. For instance, when a large software company builds up the release of a new product and then the product has a default with it, a Public Relations specialist would come in to turn around the negative light surrounding the event. They would also deal with the media coverage in order to change the poor image of the company.
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