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Dear Cousin Michelle,
Public Relations is a form of promoting a company, product, or program. It is similar to advertising in that the goal is to further recognition and draw in an audience or clients. It includes endeavors to insure the company’s public image is strong and growing. Public Relations involves a mixture of marketing, research, and problem solving. The goals of a PR campaign or the use of PR in any aspect of business relate closely to making some product or company more widely known and recognized. Public Relations specialists often deal with the mass media. This is through newspapers, magazines, television, etc.
One large part of PR deals with overcoming negative events or happenings associated with a company. It also helps when a dwindling company is trying to grow. For instance, when a large software company builds up the release of a new product and then the product has a default with it, a Public Relations specialist would come in to turn around the negative light surrounding the event. They would also deal with the media coverage in order to change the poor image of the company.