Press Release 2: Image Building

FOR IMMEDIATE RELEASE

Larry Smithing
Burger Planet
Phone: (435) 555-9111
Fax: (435)555-9222
Larry.smithing@bplanet.com
www.burgerplanet.org


THE PLANET OF BURGERS TAKES A HEALTHY STEP

GARY, IND.—The quick-service restaurant Burger Planet has recently developed a new focus on healthy options for their menu. They are taking a step toward good health with the help of their new spokesperson Jayne Peterson. Jayne has devoted her career to helping women make healthy choices and becoming proactive with their physical condition. Now, she wants to show people how Burger Planet is still quick, reliable, and provides more options for your taste.

Burger Planet has been successful in the burger and fry industry for 75 years. They are committed to providing delicious food and convenient service to the population. Their move to provide healthy choices for customers comes from the demand for variety and differing preferences. “Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” said James E. Muellenbach III, Burger Planet’s CEO.

Jayne Peterson plays an important role in Burger Planet’s new health campaign. Peterson has helped women all around the country lose weight and make healthy choices for themselves. Her most prominent success story is Opal Whitcomb’s. After plenty of diet schemes, Opal Whitcomb hired Peterson to help her lose weight. She lost 75 pounds, and kept it off! Jayne Petersen will work with Burger Planet chefs to make sure that new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree.

Burger planet currently serves over 52 billion customers through its 8,921 locations. While Burger Planet is headquartered in Gary, Ind., its locations exist in every state and 17 countries. Since it was founded in 1934, it has grown to become the leader in the fast food industry, employing almost 50,000 people.


Kari Selin
k.a.selin@aggiemail.usu.edu